Digital Marketing Designer

Job DetailsJob Location: DI - HQ - Overland Park, KS 66203SUMMARY At Dimensional Innovations (DI), we exist to relieve the world of mediocre experiences and create remarkable ones. Our people make the remarkable possible through uncommon commitment, creativity, and collaboration.The Digital Marketing Designer plays a critical role in bringing DI&CO’s digital presence to life across email, web, and digital platforms. This role is responsible for the execution, design, and optimization of digital marketing experiences across all DI&CO brands, ensuring every interaction is visually compelling, user-friendly, and aligned with brand standards.This position requires a strong balance of design expertise, UX/UI thinking, and digital marketing execution, along with the ability to translate content into engaging, high-performing digital experiences.

ESSENTIAL RESPONSIBILITIES/FUNCTIONS may include but are not limited to:

Digital Marketing Execution

Design and build client newsletters and email campaigns (ActiveCampaign or similar platforms) across DI&CO brands

Develop landing pages for campaigns and business development pursuits

Ensure all digital communications are on-brand, visually engaging, and optimized for performance

Collaborate with marketing and content teams across DI&CO to align messaging and execution

Website & UX/UI

Support ongoing updates and improvements across all DI&CO websites (DI, Shield, Infinity, DI Build, and additional brands)

Enhance user experience and navigation across case studies, campaign landing pages, and key site areas

Create wireframes and mockups using Figma or similar tools as needed

Identify opportunities to improve conversion rates, engagement, and usability across all digital properties

Design & Content Packaging

Translate content into compelling digital formats across DI&CO platforms

Design blog layouts, thought leadership content, and interactive or downloadable assets

Ensure consistency and cohesion across all digital touchpoints and brands

Maintain alignment with DI&CO brand standards and visual identity systems

Performance & Optimization

Monitor and improve email engagement metrics (open rates, click-through rates) across brands

Analyze website performance (bounce rate, time on page, user behavior) across DI&CO sites

Recommend UX and design improvements based on data insights

Test and iterate on layouts, messaging, and user flows to improve performance

KNOWLEDGE/SKILLS/ABILITIES

Strong UX/UI design and digital layout skills

Ability to translate strategy and messaging into clear, engaging digital experiences

Proficiency in Figma, Adobe Creative Suite, and email marketing platforms (ActiveCampaign, HubSpot, etc.)

Understanding of web best practices, responsive design, and user behavior

Analytical mindset with the ability to interpret performance data and optimize accordingly

Strong organizational and time management skills with the ability to manage multiple priorities

Strong project management and effective team collaboration skills

Exceptional communication and storytelling ability

Ability to balance creative execution with strategic objectives

High attention to detail and commitment to quality

Comfort working in fast-paced, deadline-driven environments

Demonstrates ownership of workflows, organization, and production efficiency

EDUCATION/CERTIFICATIONS/EXPERIENCE

Bachelor’s degree in Graphic Design, UX/UI, Marketing, Communications, or related field (or equivalent experience) required

3+ years of experience in digital design, UX/UI, or marketing execution required

Strong portfolio demonstrating digital design, UX/UI, and campaign execution required to be considered (please submit with application)

Experience with website CMS platforms and email marketing tools

Experience working across multiple brands or platforms preferred

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

The employee is occasionally required to reach with hands and arms and stoop, kneel, climb, crouch, or crawl

The employee must be able to occasionally lift and/or move up to 50 pounds

Specific vision abilities required for this job include close vision, distant vision, color vision, peripheral vision, depth perception and the ability to adjust focus

Employee must be able to talk and hear

WORK ENVIRONMENT

Due to our onsite Fabrication process, the work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this job. While performing the duties of this job, employee may be exposed to wet and/or humid conditions, moving mechanical parts, fumes or airborne particles and outside weather conditions.

Qualifications