Hook Employers With a Standout LinkedIn Profile

It’s no secret that employers scope out candidate social media profiles when they are deciding whom to hire. While they search for red flags to prevent making a potentially damaging hire, they are also looking for green flags to aid in their decision to bring someone into their organization. The most common place an employer checks before extending an employment offer is LinkedIn. Unfortunately, many job seekers aren’t utilizing their LinkedIn profile to its full potential, which can leave them frustrated during a prolonged career search.

How to Optimize Your LinkedIn Profile

A few reasons recruiters swipe left on (or don’t even find) your LinkedIn account include:

• Unpolished Profile Photo: Make sure you have a professional picture that represents who you are well.
  • Note: This includes your background photo, which is a good chance to promote yourself.
• Unclear Headlines: If you are missing keywords relevant to your industry, recruiters won’t even find your account to begin with.
• Incomplete Profile: You are better off not having one at all instead of having one that is mostly blank.

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On today’s episode of Find Your Niche: A Career Podcast, host Lori Cole explains how to improve your LinkedIn profile and turn it into an asset during your job search and get employers to swipe right on your candidacy. She also discusses career transitions with her guest, Katherine Weaver, who left her job as a registered nurse to offer career advice and a supportive environment for nurses on her thriving YouTube channel.

Learn how to improve your LinkedIn profile by listening to the full episode, and subscribe to Find Your Niche: A Career Podcast for more actionable advice. You can also find additional content on our YouTube channel!